Data Collection Competitor Analysis

Topic Progress:
  • Automated research through Samplify
  • Global audience panels, B2B, B2C, Healthcare
  • Ad-Effectiveness solutions
  • Survey programming
  • Data processing
  • Largest online B2B panels
  • Proprietary ad-effectiveness capabilities for campaign measurement
  • Brand name credibility
  • Reputation of being challenging to work with
  • Not cost competitive
  • Multiple touchpoints to deliver a project
  • Outdated service model and poor reputation amongst research and media agencies
  • Focus on management consultancies & end client insight teams
  • Adding more focus on research expertise & analysis
  • Largest first-party data set (panels) with highest levels of data quality
  • Specialist & industry export on all forms of data collection & audiences
  • Product innovation
  • Acquisition of other fieldwork agencies
  • Establish doubt in clients when competing on bids
  • Marketplace – Access global audiences in one platform
  • Monetization – Become a panel supplier on their platform
  • Audience – Measure audience quality for a campaign
  • Lucid is a technology platform that create an exchange for buyers and sellers of respondents
  • Global coverage
  • Fast and very cost effective solution to buying sample
  • Easy for people to run studies
  • Data quality is a big issue for some consumers —particularly B2B
  • B2B
  • Poor level of service
  • Not all clients want to use DIY solution
  • Taking a new approach to buying and selling sample. Companies have lesser focus on traditional methods. More focus on cost and speed
  • With more insight teams going in house, its likely that they will gain traction with end users (brands and MCs)
  • Aim to be a provider for sample across all MRAs, data collection, end users etc
  • Creating all the surveying tools in one place
  • Pushing budget
  • Targeting research and media agencies that purchase sample where price is the main trigger
  • Integrating their exchange with platforms such as Decipher which then makes it easy for companies to use their sample sources

Taken all that in?