Feasibility Tips

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Feasibility Tips

Confirm quote timeline

You will receive quotes mainly from the researchers, associate directors and directors.

Aim to reply within an hour of receiving the quote and provide estimated timeline when you will send back feasibility and costs.

  • Should the feasibility be large (ie, multi-country, multiple options, complex request) it is good practice to ask when the costs should ideally be received by.
  • Once you have this information you can start with running feasibility and costs.

Run feasibility- Provide solutions

Always check feasibility on our internal access panels, in the first instance. Check on Cint for guidelines on what can be done. Always remember that what you can achieve on Cint, we should be able to achieve on Fulcrum also (at least twice the amount of sample).

On some occasions you can email directly Lucid directly, who can check feasibility on your behalf. Reach out to Jamal Mehmood; [email protected] who will run feasibility on your behalf. This is usually useful for location-based projects? (city/ region targeting).

Should feasibility be restrictive or not feasible on our internal access panels, do reach out to panel partners who will be able to assist depending on the relevant audience. (Refer to the supplier doc for detailed panel partner list.)

We reach out to partners, so we can aim to provide the best possible solution to our internal brands team in order for them to share this with their end clients and in turn allow us to win projects.

Audience to reach out to panel partners:

  • Niche feasibility (low IR respondents; males in Dublin area)
  • B2B in markets outside EU 5 or USA
  • High Net Worth (HNW) respondents
  • Markets we do not have strong presence in- UAE, Saudi, Eastern Europe, Nordics
  • Alternative methodology should online not be feasible (CATI, F2F)

Detailed feasibility feedback & costs

  • When you have run feasibility, you can put together costs and send back to your contact.
  • It is important to provide as much feedback as you can, reverting back to the detail of the quote requested.
  • Using the cost rate card and cost template grid, provide full costs showing full project costs. In the majority of cases, you will need to provide scripting, sample, translations (non-English markets), data processing costs etc.
  • The research team, will flag if they are only requiring client sample, in which case, you will not need to share sample costs, as this will only come from the end client.
  • What we would need to cost for is the scripting and potential data services costs.
  • On occasions when we are not feasible or fall short of what has ben requested in terms of sample and what we can deliver, please provide feedback to the team about why this particular quote is challenging (hard to reach market, low IR, methodology not compatible). This allows them to review your feedback and perhaps encourages the team to have a wider discussion with their client.

It’s good to talk

  • You have the benefit of having direct access to the brands team who send the quotes directly. Utilise this by going and having a chat to discuss any parts of the brief they have sent over should anything not be clear.
  • This will save you some time, especially if the brief sent over is not as straightforward to put together.
  • As well as speaking with the brands team who send over the quote, it is always helpful to speak with the rest of the commercial team, as some quotes do the rounds and it is more than likely that one of your colleagues would be able to help.

Taken all that in?